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Restaurants are one of the most frequently started small businesses, yet have one of the highest failure rates. Survivors need a powerful strategic advantage: a sound business plan and feasibility study prior to opening. A business plan precisely defines your business, identifies your goals, and serves as your firm's resume.
The basic components include a current and pro forma balance sheet, an income statement, and a cash flow analysis. It helps you allocate resources properly, handle unforeseen complications, and make good business decisions. Because it provides specific and organized information about your company and how you will repay borrowed money, a good business plan is a crucial part of any loan application. Additionally, it informs personnel, suppliers, and others about your operations and goals.
Despite the critical importance of a business plan, many entrepreneurs drag their feet when it comes to preparing a written document. They argue that their marketplace changes too fast for a business plan to be useful or that they just don't have enough time. But just as a builder won't begin construction without a blueprint, eager business owners shouldn't rush into new ventures without a business plan. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at sales@atlantic-pub.com
Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
- Sales Rank: #766887 in Books
- Model: 1747234
- Published on: 2005-01-12
- Original language: English
- Number of items: 1
- Dimensions: 8.60" h x .70" w x 6.00" l, 1.08 pounds
- Binding: Paperback
- 288 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Good book, a little simplistic
By Jason G. Troxel
A good book for basic prinicples. Does very little to talk about selling the final product in terms of "features, benefits, proof" that will solidify the sales portion of your proposal. The book assumes you already have a strong working knowledge of what you're getting into, resturant business wise but are not sure what you need to do for business case development.
2 of 2 people found the following review helpful.
Solid, but introductory.
By Robert Beveridge
Sharon Fullen, Opening a Restaurant or Other Food Business Starter Kit: How to Prepare a Restaurant Business Plan and Feasibility Study (Atlantic, 2005)
I took much of the summer off from reading new books, instead concentrating on stuff that's been languishing on my backlist, books I started back in the mists of time, had to return to the library, and that subsequently got lost in the book-journal shuffle (or that I have to get through interlibrary loan now, as I switched library systems a couple of years back). Opening a Restaurant... is one of those; I started it way back in August of 2007, had to return it because someone else had a hold on it, and forgot to take it out again until last week. While the dream of actually opening a restaurant has fallen by the wayside (or at least been put on a very very backburner), I figured I'd finish the book anyway and report back. It's the curse of the obsessive reviewer.
One of the great things about nonfiction is that in many cases you don't have to provide a summary; one look at the combined title and subtitle should tell you all you need to know. That's the case here, and Fullen does it short, sweet, and to the point, taking you step by step through the writing of a business plan and feasibility study, with little of the rah-rah-rah confidence-building stuff you find in so many more tiring books like this. The downside to that is that the book stays well within the norms, not mentioning any alternate suggestions for style or the like. That said, if you're looking to write a classic business plan to drum up money to open a restaurant, you'll want to read this unless you already know what you're doing. ***
5 of 5 people found the following review helpful.
Disappointing
By J Bloom
The how-to aspects of the book are too general. E.g., "Which [software] should I choose? The answer is the one you believe you'll feel most comfortable using." And then the author goes on to list a few software packages and quotes their marketing info. The companion CD is a huge disappointment: here was an opportunity to develop and provide some business-planning spreadsheet templates. Instead, the CD includes exactly one file: a sample business plan (in Word format) for a proposed restaurant in Illinois. It's not a template -- just an example. It's pretty easy to find other examples by doing some web searching.
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