Senin, 28 Februari 2011

[L183.Ebook] Ebook Free Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (Advances in Consumer Psychology)From Routledge

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Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (Advances in Consumer Psychology)From Routledge

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Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (Advances in Consumer Psychology)From Routledge

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

  • Sales Rank: #951211 in Books
  • Published on: 2012-04-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x 1.00" w x 6.10" l, 1.50 pounds
  • Binding: Hardcover
  • 400 pages

Review

"Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-tail is an important book brimming with compelling insights into consumers’ use of social media, virtual worlds, online games, online shopping, and more. These studies address a great blend of consumer issues like consumer activism, identity performance, and privacy issues, as well as marketing management implications related to political campaigning, online advertising, and uses of social media. If anything can be said to be state-of-the-art in the ever-changing world of the Internet, this is it." - Russell Belk, Schulich School of Business, York University

"It’s impossible to think about consumers nowadays without considering online behavior. But when, how, and why things like social media and electronic commerce impact what people do is less understood. This book shines an important light on these new and emerging areas." - Jonah Berger, The Wharton School, University of Pennsylvania 

"Today, consumers purchase products and services in brick and mortar stores, through online Web sites as well as other venues. They share information readily and instantaneously via multiple social media outlets. Consequently, in many respects, researchers have had to rethink how to study consumers' behavior. Indeed, one of the effects of the World Wide Web is to make available to consumers throughout the world products and services any time of the day and night. It is important that we have this volume not only to raise critical research questions but also to begin suggesting solutions and to gain understanding of this phenomenon. This timely book of essays is an essential reference for helping us understand the implications of online consumer behavior." - From the Foreword by Kent B. Monroe, J.M. Jones Distinguished Professor of Marketing Emeritus, University of Illinois

About the Author

Angeline G. Close, Ph.D.
The University of Texas at Austin

Professor Close researches, teaches, and serves in the marketing community. A main interest is in event marketing–namely how consumers’ experiences at sponsored events influence attitudes and consumer behavior. This research explains: engaging consumers with events, uncovering drivers of effective event sponsorships, how entertainment impacts affect towards events/purchase intention towards sponsors, the role of sponsor-event congruity, and why consumers may resist events. A scholarly book edited with Lynn Kahle, Ph.D., Consumer Behavior Knowledge for Effective Sports and Event Marketing (Routledge, 2011) synthesizes thinking in the area of sports and events.

Synergistically, Professor Close researches consumer experiences with electronic marketplaces–online experiences, and how they interplay with on-ground events. One of the goals of this current volume is to bring forward new thought in this topic. Her research ties theory with implications for consumers, society, or consumer-focused business practice. Professor Close has contributed over a dozen peer-reviewed research publications and book chapters. These appear in the Journal of the Academy of Marketing Science, Advances in Consumer Research, Journal of Advertising Research, and Journal of Business Research, among others. This research has been featured on CBS, and in The New York Times, The Los Angeles Times, New Scientist, The St. Petersburg Times, and The Las Vegas Review-Journal.

Where creating knowledge via research is important, Professor Close believes that disseminating knowledge is crucial to move the field forward and to inspire young minds. She is currently teaching Integrated Communication Management, and she has taught MBA Market Opportunity Analysis, Marketing Management, Advertising, Integrated Marketing Communication, International Marketing, Strategy, and Sales/Promotions courses. A goal of this teaching is to spark student interest in the fields of advertising and marketing by involving students with research projects, co-collaborating on new ideas, and hosting esteemed marketing executives. She takes pride in engaging students’ thinking in marketing theories and applications, especially in the local entertainment and technology economies.

For community service, Professor Close serves the local and national marketing and academic communities. Nationally, she serves as President of the American Marketing Association’s Consumer Behavior division (CBSIG.org). Involved with doctoral education, she serves on the Board of Directors to current doctoral students AMA’s doctoral student group. She serves various leadership roles for the Association for Consumer Research, Society for Marketing Advances, and Academy of Marketing Science.

Professor Close brings experience as a marketing research consultant, as she has contributed marketing research projects for: Hallmark, Coca-Cola, Dodge, Ford, Cingular, New Media Institute, Harvey’s Grocery, United Community Bank, AT&T, Fashion Show Mall, Suzuki, Tour de GA, Road Atlanta, Red Rock Country Club, and Lexus.

Prior to joining Texas Advertising, Professor Close served the University of Nevada, Las Vegas’s business faculty for five years. Prior to that, she studied advertising and marketing at the University of Georgia’s Grady College of Journalism & Mass Communication (ABJ 1997; MMC 2000) and the Terry College of Business (Ph.D. 2006). Beyond her passion for advertising and marketing, she enjoys spending time with her husband Ben and baby Corbyn, playing tennis, volunteering, and travelling.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Lot of insight
By Scott Brown
Great questions raised, a lot of information and a standard presentation of it makes it perfect for next level research. Not for novices.

1 of 1 people found the following review helpful.
Deep into theory
By Trident
Deep into theory about why people buy online and how their online consumer behavior occurs via psychology theories!!! ;)

See all 2 customer reviews...

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Selasa, 22 Februari 2011

[E267.Ebook] Ebook Free Olympus PEN E-PL1 For Dummies, by Julie Adair King

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Olympus PEN E-PL1 For Dummies, by Julie Adair King

A friendly guide to the Olympus E-PL1, the latest trend in digital cameras

Hybrids offer the flexibility of interchangeable lenses and a large sensor in a smaller body. The Olympus E-PL1 lightens your load without sacrificing shooting power and this fun and friendly guide helps you better understand your camera's controls, features, and potential. Veteran author Julie Adair King presents you with examples on how to use your camera's main functions in order to create effective and memorable digital photos.

  • Explains how to work with lenses and shoot in auto mode
  • Covers the on-board controls and situational shooting
  • Addresses manipulating focus and color controls
  • Discusses printing, posting online, and other ways to share images

Get started shooting with Olympus E-PL1 For Dummies!

  • Sales Rank: #931370 in Books
  • Published on: 2010-08-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.22" h x .74" w x 7.42" l, 1.80 pounds
  • Binding: Paperback
  • 352 pages

Review
This book is a valuable resource that will help budding photographers learn more about their PEN E-PL1 .' ( PhotographyBlog.com, 16th August 2010).

From the Back Cover
Unpack big photo power from this little camera and show off your creativity!

The Olympus PEN E-PL1 offers the tools to capture great photos in automatic mode, or you can take full control of the camera's settings, switch lenses, and shoot like the pros. This friendly, full-color guide helps you get great photos whether you're shooting a kids' birthday party, capturing HD movies, or creating a photo worthy of framing.

  • Go live — explore the Live Guide feature and make creative adjustments in color, focus, and brightness before you shoot

  • Make friends with your lens — get acquainted with the kit lens and learn your way around the Micro Four Thirds lens system

  • Stop and go action — learn to switch instantly from shooting stills to movies and back again

  • Save, print, and share — protect images you want, delete those you don't, transfer photos to your PC, and prepare them for e-mail or printing

  • Take control — explore manual settings and master exposure, color, and depth of field

Open the book and find:

  • Insight into controlling the exposure trio: f-stop, shutter speed, and ISO

  • How to use "almost automatic" modes like iAuto

  • Ways to add special effects in ART mode

  • Tips for shooting memorable landscapes

  • Steps for capturing portraits, close-ups, and action shots

  • Secrets for overriding auto-exposure

  • Cool ways to control color

  • How to make audio notes on still images

Learn to:

  • Understand and use all the camera'scontrols

  • Manipulate focus, color, and exposure for great shots in any setting

  • Expand your creativity with special-purpose features

IN FULL COLOR!

About the Author
Julie Adair King has introduced millions to the joy of digital photography. Along with six editions of Digital Photography For Dummies, she has written For Dummies guides to several Nikon and Canon SLR cameras and instructs beginning digital photographers at the Palm Beach Photographic Centre.

Most helpful customer reviews

24 of 28 people found the following review helpful.
Olympus E-PL1 For Dummies Is A Must-Have For This Camera
By Gadget Hound
After purchasing my Olympus E-PL1 and reading the included user guide several times over, as an experienced semi-pro photographer with a wide-range of camera experiences, ranging from the all-manual ones (circa 1956) through today's modern full-auto DSLR's (Canon 40D, etc.), I came away still having a few vague misgivings and uncertainties which left me uncomfortable.

Even though the manual is technical and not a tutorial, I felt that I should have been able to easily glean the most important necessary information on how to set up and customize the camera's menu system and understand and use the camera's subtleties effectively - in fact, I thought I had.

Nevertheless, I felt that there was a chance that I had overlooked or misunderstood some important menu settings, given the shear complexity and extensive customization the camera is capable of and so I ordered this book after seeing the excellent reviews and high opinions submitted by other readers.

After it arrived I immediately read it from cover to cover with camera in hand and was amazed and shocked as to the level and degree of misinformation I had come away with by only studying the user manual cold. I say shocked, because, with my level of experience and equipment understanding, one would naturally assume that even the most obtuse manual would not be that difficult for both basic and critical settings to be mastered. Was I wrong!

After reading this book for only a few minutes, it became obvious to me that I had completely overlooked many of the co-dependent and subtle modes of advanced operation the many menu settings can employ, none of which were clearly spelled out in the highly condensed manual. Although the author has rightfully (given the title) kept the discussion level geared toward beginners, she has at the same time remained so precise and complete in her explanations that I consider this book a model of technical writing clarity for both amateur and professional readers alike.

During my photographic years I have read hundreds of technical manuals and over 1,000 equipment user guides and this book ranks into the upper 1 percent for clarity, completeness, and engaging personal style, which is a welcome relief for such otherwise dry material.

In addition to the Olympus E-PL1 specific material, I consider this to be one of the very best summary introductions to photography in general, and modern digital cameras in particular, that I have ever come across. The author seems to have a real talent for focusing upon the important while clearly explaining the complex, and avoiding the usual tangents into the irrelevant and/or trivial details many technical writers commonly fall victim to.

The book is well-laid out with appropriate charts, tables, illustrations, and color photos and, with the author's personal suggestions, tips, and observations, the volume provides a wealth of succinct but not too brief material on both the camera and common photographic techniques.

In my opinion, this book is a "must have" for the Olympus E-PL1 owner and for owners of other cameras having similar capabilities - the later models such as the E-PL2, PL3, etc. Hopefully, the author will find the time to update and extend this book to include these later cameras.

11 of 12 people found the following review helpful.
Very worthwhile - so much better than the Olympus manual
By Isabel Cutler
The menu system of the Olympus PEN E-PL1 is many layered, complex and confusing. The manual Olympus provides is not the greatest. A friend recommended this book to me and I ordered it in the Kindle version for reading on my PC. It is the first Kindle book that I've ever used on the computer. I don't have a Kindle. The content is very well written and helpful and I like the fact that I can use the search function in the Kindle PC software to find answers to specific questions. This book is excellent and I highly recommend it for people who have this camera.

15 of 18 people found the following review helpful.
Not Good as an eBook
By MT C
As an ebook this is not the way to go. I'm finding that reference materials do not make very good ebooks.

I would not advise buying this as a reference manual for the camera, unless it is purchased as a 'real' book.

Actually the contents of this is very good, it was just poor judgement on my part to purchase as an ebook

See all 44 customer reviews...

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[D367.Ebook] Free PDF The Darkest Heart, by Brenda Joyce

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The Darkest Heart, by Brenda Joyce

She was called the bell of the Southwest

Beautiful Candice Carter enjoyed the attentions of every eligible man in the New Mexico Territory, until her reckless heart led her to near death in the desert. But rescue came from a savage...Jack Savage, the hard-muscled Indian warrior who both terrified and fascinated her. Suddenly she was at the mercy of an arrogant halfbreed whose forbidden passion she dared not admit she wanted to taste.

He was called Savage

From the moment he saw her, Jack branded Candice his woman. No matter that he had chosen the Indian way...no matter that he could hang for touching her. nothing could stop him from making her his reluctant bride. Vowing to teach her every sensual pleasure, he set out to tame the fiery spirit of the blond beauty who had stolen his soul. But as war raged between the white man and the Apache, he found himself torn between duty to his people and a forbidden love he could not resist and could not live without.

  • Sales Rank: #179091 in eBooks
  • Published on: 2010-09-22
  • Released on: 2010-09-22
  • Format: Kindle eBook

About the Author
Brenda Joyce is the bestselling, award-winning author of Promise of the Rose, Scandalous Love and The Fires of Paradise. All nine of her historical romances have been highly acclaimed, and four of them, including the first three novels in the "Bragg" saga Innpocent Fire, Firestorm, and Violet Fire have won six awards from Romantic Times and Affaire de Coeur. She has also won three industry awards for her trendsetting promotional bookmarks from Affaire de Coeur. Brenda Joyce is currently working on her next novel.

Most helpful customer reviews

29 of 33 people found the following review helpful.
Get This Book, If You Can!
By A Customer
This book is the one of the best books that I ever read, and best by Brenda Joyce. If you loved her series of the Bragg family you'll love this book. In fact this is the story of Shoz's parents in, The Fires Of Paradise. (A very nice surprise that I found.)This is passionate love story between Candice, a stronged willed woman and Jack Savage, a man who walks between the two worlds of the whites and the Apaches. Together these two find a deep love that is filled with passion that borders on obsession. The love between this two was jumping off the pages. This book was so great, that I counldn't put is down. I never wanted this story to end. This two characters are hot! Although it is hard to find this book, it is well worth any price. I'm never letting this book go. Find it, you'll love it.

12 of 13 people found the following review helpful.
Definitely a Keeper!
By A Customer
This novel is out of print and it took me forever to find it. It was defintely worth the search. It is a great novel about half-breed Indian warrior who brands Candice, a blonde beauty his woman. The two go through so much it was a wonder either of them did not break before the end of the story. It is a book worth reading. It reminded me a lot of "Innocent Fire." It is difficult to get your hands on this one but as I stated before it is worth the search. Now I have every novel Ms. Joyce ever wrote. She is a great and wonderful writer not to mention exciting.

3 of 3 people found the following review helpful.
Great Start, Poor Ending
By Ciao Bella
I have read all of Brenda Joyce's books and I am usually satisfied with her writing. I was especially looking forward to reading the Darkest Heart because it seemed different from her others. More culture and in depth history. But about half way through the book, Candice's character becomes annoying. She says she is a lady, but the way she speaks and acts is like a spoiled child. She has no sense of the word culture and is ignorant about Apache life style. Even after being captured several times, she does not conform to their rules and talks about them in a negative way. Jack's character was super hot in the begining, but after a few times I realized he just can't keep his pants on. The excuse is always, I haven't had a woman in a long time. I just wanted Candice to grow up and stop worrying about what other people think and for Jack to decide which side he will choose.

See all 26 customer reviews...

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Sabtu, 19 Februari 2011

[G858.Ebook] Download PDF Bossypants, by Tina Fey

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Bossypants, by Tina Fey

Excerpted from a New York Times book review: "Tina Fey is an ugly, pear-shaped, bitchy, overrated troll." Somebody once wrote that on a mean-spirited Web site, whence it could have vanished into oblivion. But Ms. Fey liked the remark too much to let it go. So she has used it (sans "bitchy") as one of the blurbs on the back of "Bossypants," her dagger-sharp, extremely funny new book for which even the blurbs are clever. ("Totally worth it." - Trees.) She also includes it in the book's "Dear Internet" chapter, which she treats as a happy occasion to eviscerate a few well-chosen haters. "Bossypants" isn't a memoir. It's a spiky blend of humor, introspection, critical thinking and Nora Ephron-isms for a new generation. But it chronologically follows Ms. Fey through an awkward girlhood spent in Upper Darby, Pa., teenage years with a coterie of gay friends and a fish-out-of-water stint at the University of Virginia. "What 19-year-old Virginia boy doesn't want a wide-hipped, sarcastic Greek girl with short hair that's permed on top?" asks Ms. Fey, who calls herself Greek when she isn't calling herself German. "What's that you say? None of them want that? You are correct. So I spent four years attempting to charm the uninterested." For all Ms. Fey's efforts to depict herself as "a little tiny person with nothing to worry about running in circles, worried out of her mind," she comes off as a strongly opinionated dynamo with a comedic voice that is totally her own.

  • Sales Rank: #2633810 in Books
  • Published on: 2011
  • Number of items: 1
  • Binding: Paperback
  • 277 pages

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712 of 772 people found the following review helpful.
Good read!
By Alan Mazer
I enjoy a good memoir. It seems there's always something good to learn from other people's life experiences. And while I'm not a huge Tina Fey fan, I enjoyed her as Sarah Palin on SNL and occasionally watch 30 Rock. So after reading a review of the book, and being without anything to read at the moment, I took a chance and bought Bossypants, and I'm glad I did.

It seemed a little uneven starting out, but quickly transitioned into some very interesting pieces about her early jobs, her work with Second City, and then her transition into writing for SNL and her eventual creation of 30 Rock. Interspersed are stories about growing up and dating, her eventual marriage, and her struggles to balance work and family life, as well as some candid advice for other women on how to make it in a male-dominated industry.

Perhaps what I liked most about the book is that even though there is a lot of self-deprecating (and distancing) humor, my sense in the end was that Fey gave us an honest look at who she is: imperfect, stumbling, but always rising again, persevering, and continuing to do what she loves. I would say the book is well worth reading for any fan of Tina Fey, 30 Rock, or SNL, as well as for any woman who struggles to balance the roles of worker, spouse and mom. It was a good read!

1 of 1 people found the following review helpful.
Prepare to laugh out loud!
By Mike C.
I just finished reading Bossy Pants and I really enjoyed it. This book gives you an insight into Tina Fey’s personal life beginning with her childhood. Every chapter has a new story that will surely make you laugh. She fills the pages with advice and there are plenty of jokes throughout. You can tell Tina put a lot of thought into the content and her humor is definitely present. My favorite parts were of her “awkward” childhood years and learning about how things work at SNL. I hope she writes more books because it was one of my favorite comedies. The only part I did not really care for were the chapters covering 30 Rock. I never really go into that show so I skipped over those parts. I did not care to read the scripts from the show in her book. Other than that, this book was terrific!

1 of 1 people found the following review helpful.
Enjoyable read with some good laughs
By Heidi Mallon
Tina Fey showcases her humor and intelligence in this book quite well. It is essentially a memoir about her experience growing up and coming to work at SNL, along with with dispensing some advice. I enjoyed reading her perspective and I really enjoyed her humor. In fact I was reading this book on a plane and was shaking from laughter on several occasions, much to the consternation of the person sitting next to me. If a book can make me laugh out loud, I am going to give a thumbs up. Bossypants is best enjoyed by those who share Ms. Fey's dry, sarcastic wit, peppered with intelligence and plainspokenness.

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Kamis, 17 Februari 2011

[G687.Ebook] Free Ebook Critical Language Awareness (Real Language Series), by Norman Fairclough

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Critical Language Awareness (Real Language Series), by Norman Fairclough

The proliferation of language awareness has now led to a need for a reassessment of the nature and functions of language awareness. This accessible collection of essays addresses that need in developing a more rigorous and critical theoretical underpinning for what language awareness is and should do. In particular, it argues that there needs to be a greater awareness of the social and political issues, and the context within which language awareness work is set.

  • Sales Rank: #1861191 in Books
  • Published on: 1992-06-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.51" h x .83" w x 5.48" l, .94 pounds
  • Binding: Paperback
  • 356 pages

About the Author
Norman Fairclough is the author of "Language and Power" (Longman, 1989). His main areas of interest are critical approaches to language and discourse analysis.

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Jumat, 11 Februari 2011

[E940.Ebook] Download Spanish English Bilingual Visual Dictionary (DK Visual Dictionaries), by DK

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Spanish English Bilingual Visual Dictionary (DK Visual Dictionaries), by DK

Newly revised and updated, the Spanish-English Bilingual Visual Dictionary is a quick and intuitive way to learn and recall everyday words in Spanish.

The Spanish-English Bilingual Visual Dictionary introduces a range of useful current vocabulary in thematic order, using full-color photographs and artworks to display and label all the elements of everyday life — from the home and office to sport, music, nature, and the countries of the world — with panel features on key nouns, verbs, and useful phrases.

The Spanish-English Bilingual Visual Dictionary features:

  • A quick and intuitive way to learn and remember thousands of words.
  • A complete range of illustrated objects and scenes from everyday life.
  • Fast and effective learning for any situation, from home and office to shopping and dining out.
  • Detailed index for instant reference.
  • Handy size ideal for travel.

The illustrations in the Spanish-English Bilingual Visual Dictionary provide a quick and intuitive route to learning a language, defining the words visually so it is easier to remember them and creating a colorful and stimulating learning resource for the foreign-language and EFL/ESL student.

  • Sales Rank: #28841 in Books
  • Brand: Dorling Kindersley, Inc. (COR)
  • Published on: 2015-06-02
  • Released on: 2015-06-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.50" h x .98" w x 5.50" l, .0 pounds
  • Binding: Paperback
  • 360 pages

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6 of 7 people found the following review helpful.
Excellent tiny book with many, many words
By Joseph Dewey
This is a tiny picture book that has thousands, if not tens of thousands of words packed in. The index contains about 4500 words, but I'm sure there are actually loads more. It'll be one of the smaller books on your bookshelf, but there are 360 very compact pages with a lot of information. It's thematically arranged, and for example, there are two pages dedicated to baseball, two to bicycles, four for vegetables and four for fruits. And hundreds of other pages dedicated to many interesting topics. Each Spanish word has an English translation. I also really like how for some words it gives both a Latin American Spanish translation and a Spain Spanish translation. For example, the beans translates to los frijoles in Latin America and las alubias in Spain. But, there are also specific words for dozens of types of beans, like las habas for the fava beans.

The pages are really high quality, and the pictures are bright and extremely vibrant. The pages are a little thicker than most pages, too, so it shouldn't tear much. The print is small because the book is small, though. I have pretty good eyes, so the small print didn't bother me, but if you have any kind of eye problems, you might not like this book very much.

But overall this is awesome, and you really should add this to your library if you're learning Spanish. There are more useful words with pictures in this book than any other Spanish learning book that I've found.

4 of 4 people found the following review helpful.
Great vocabulary resource for those learning Spanish.
By William S. Story
I think that teaching and learning vocabulary visually is more akin to the way in which a child acquires it. The book is actually smaller than I imagined. It is still large enough to read, but I imagine it would be some 8x10 type large book. It is more like a 5 x 7 or so. I just checked an the listed specs (which no one would probably read) show it is about that size. The picture, however makes me think it is large. I only deducted 1 star for this reason. The book itself seems excellent!

4 of 5 people found the following review helpful.
The best book on the market.
By ROE
A WONDERFUL book for vocabulary. They just packed so much into this little book - practically everything you use or are familiar with. The sections cover people, appearance, health, home, services, shopping, food, eating out, study, work, transportation, sports, leisure, environment, and includes a reference section for time, maps, seasons, numbers, weights and a section of useful phrases, antonyms and particles. And it's all covered in sections, tons of tons of everything.

For example, under shopping is a subsection for la farmacia (drug store) and in that subsection, you receive the Spanish words for: dental care, feminine hygiene, deodorants, vitamins, pharmacy, pharmacist, cough medicine, herbal remedies, skin care, sunscreen, sunblock, insect repellant, wet wipes, tissue/Kleenex, sanitary napkin, tampon, panty liner, capsule, pill, medical measuring spoon, instructions, cream, ointment, gel, suppository, eye drops, eye dropper, syringe, needle, spray, powder,iron, multivitamins, disposable, medicine, pain killer, calcium, side effects, souble, laxative, sedative, magnesium, expiration date, dosage, diarrhea, sleeping pill, insulin, travel sickness pills, medication, throat lozenge and anti-inflammatory. That is one tiny part of "Shopping."

Very, very thorough. If you want to know what it is, it's probably in this book!!! It's unlikely that you'd need anything else. No book would be more complete. I've bought a bunch of them and can say this is the best with some degree of certainty. :) I wish I'd found this sooner.

I even learned words for things (like parts of a camera) that I don't know in English. :)

As always with anything by DK, it is nicely laid out and every page is inviting.

My only con is the book is small and chunky. That's really handy if you wish to carry the thing around, but I'd like it to be bigger. (It's about 5.5" across and 6.5" high, a smidge under an inch thick.)

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Selasa, 08 Februari 2011

[P799.Ebook] Download Ebook The Dash: Making a Difference with Your Life, by Linda Ellis, Mac Anderson

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The Dash: Making a Difference with Your Life, by Linda Ellis, Mac Anderson

*** Item Includes Short DVD Movie*** When Linda Ellis wrote her poem, "The Dash", in one afternoon twelve years ago, it would change her life forever. In 239 words, she captured the "Simple Truths" of why we were put on this earth.

Since then, The Dash has been published hundreds of times in books, newspapers, magazines and company newsletters. It has also been read countless times at company meetings, graduations and funerals. In the last three years, Linda has received over one million e-mails thanking her for writing The Dash, and asking the question ... Where can I get a copy?

Now you can! Simple Truths proudly presents this classic poem in a beautifully designed gift book along with nine simple truths from Mac Anderson about what we can do to make a difference with our lives. To your customers or your employees, give the gift of inspiration. It'll be one that keeps on giving.

"No gift I have ever given got such a wonderful response. My customers are still talking about The Dash." - Laurie Calzada, President, Sharp Approach

  • Sales Rank: #597885 in Books
  • Brand: Simple Truths
  • Published on: 2006
  • Format: Print + DVD
  • Number of items: 1
  • Binding: Hardcover
  • 96 pages

Most helpful customer reviews

16 of 17 people found the following review helpful.
Slow down, enjoy the moment.
By Belinda Ellsworth
The book I read The Dash: Making a Difference with Your Life by Linda Ellis and Mac Anderson is a short one. In fact, it's filled with a lot of pictures and is based on a brief poem entitled "The Dash." It's the result of a project, really a labor of love, in which Anderson, the man behind the Successories brand, took a poem written by Ellis, and expanded on it in a unique way. You know Anderson's company from those beautiful inspirational one-word posters that exhort you to recognize the value of Discipline or Dedication or Attitude. They re so well-known you can probably picture one of his posters right now. Anderson turned his trademark approach to Ellis's poem to create a book that's very much like a collection of those posters in the first half and an exploration of what the words mean in the second half. I recently received this book as a gift and I'm so glad I did. Though the book isn't widely available any longer, you may be able to find it at independent bookstores, or second-hand on the Internet. I reviewed it anyway, because the message truly touched me. Even if you cannot get your hands on the book, I urge you to use Google to get the poem "The Dash."

The title of the poem refers to the dash in expression of the length of person's life, as in history books, in obituaries, or eulogies. And, the poem itself is written as if it's a eulogy that encourages those in attendance to think about what characterized the dash in a deceased person's life, for instance 1940 - 2010. Though the numbers we focus on are the birth date and the date of death, it's all that's represented by that little dash that is the real story of that person.

The question this book ends up asking, as does the poem, is: What did you do with the dash in your life? The book expands in the second half to share stories related to the stanzas of the poem. Life lessons about living in the dash. One of the very poignant examples is a story called "To A Child...Love is Spelled T.I.M.E." I found that story of the contrast between a father's recollections of certain days of his life and his son's. It's a compelling story that I took as such a strong reminder of keeping our focus on what's truly important in our lives.

Though you may not be able to purchase a copy of the book, with its inspiring photos and expansion of the poem, I urge you to seek out the story and the poem. I know that I will be keeping them handy as a reminder to myself as I rush along, keeping up with the demands of a modern life. If it reminds me even occasionally to slow down, enjoy the moment, and focus my attention on how I'm living my dash, it will be a wonderful addition.

12 of 12 people found the following review helpful.
Great book for self-reflection
By Jenna Byers
This is a quick and thought-provoking read that provides you with just the right amount of motivation to get you to be a better person.

9 of 10 people found the following review helpful.
Mighty Powerful!
By A Customer
One little word, one huge concept. The Dash gives an entirely new perspective to our daily lives - and how we live each day.
If you are ready to truly look at your past and decide what you want your future to be, then this book is for you!

Susan Bock
Consultant and Coach for Business Women
[...]

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